Witzeal, the company that offers card games, casual games, and fantasy sports claimed yesterday that it surpassed 29 million registered users. The company said it has been on a growth trajectory ever since it started its operations and has a seen rapid jump in the user base.
Ankur Singh, CEO and founder of Witzeal in January said that the unprecedented time of pandemic has had a poignant effect on various sectors globally.
The company currently has 17 games in its portfolio, clogging in 1.2 million daily active users monthly. The company it has also strengthened its senior leadership team and is working towards on-boarding resourceful talent from various sectors who will help the company reach more such milestones.
Witzeal has recently appointed Mr. Naveen Goswami as Head of Innovation, Mr. Peush Bery as Head of Product Development and Strategy and Yogvinder Singh as Head of Technology.
Sharing his views on reaching the milestone, Mr. Ankur Singh, said, “Witzeal has always endeavoured to give its users an unparalleled gaming experience. We are delighted to have reached this milestone and excited to unravel more such milestones in the coming future. We are constantly
working towards innovating and providing newer opportunities for our users to keep them engaged. It is the most exciting time to be in the gaming industry as we have seen a very progressive growth in this sunrise sector across verticals. This aligned with the recent Karnataka judgement has given us the much-needed boost to work harder to provide seamless and innovative gaming experiences to our users. We also pride ourselves of having a strong team each coming from a diverse background and
bringing in the expertise that has helped us reach where we are today.”
To further help the brand increase its reach and engage users, Witzeal said it has established a strong marketing team. Furthermore, with a marketing budget of Rs. 200 crores for the year 2022 -2023, the Company plans to utilise this budget for marketing and branding exercise to garner more visibility and to showcase the work and to attract and retain users on the platform.
Apart from this, Witzeal has recently, also partnered with prominent OTT and UPI platforms like Disney Hotstar, MX Player, Google, Facebook, Wynk Music, Phone Pe, etc with an aim to widen its user base and reach out to a larger target audience. The partnership will entail banner advertisements on the OTT and UPI applications along with OEMs, Google, Facebook, Programmatic.
On the CSR front, the company has already spent INR approx. 26 lakhs during the current fiscal (2021-22) with a mission to support children across various verticals including facilitating education, and empowering students through scholarship programs and grants.