Vernacular gaming company WinZO has onboarded former Indian cricket captain Mahendra Singh Dhoni as its new brand ambassador. Dhoni will feature in ads as a part of multi-channel and multi-modal marketing and branding campaigns.
WinZO is a social gaming and entertainment platform launched in early 2018, the company hosts games on their android app in partnership with third-party developers, allowing users to access and personalise multiplayer gameplay. The platform offers users access to content in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri.
In December 2021, WinZO has partnered with Future Group-owned, Bengal Warriors and, Adani Group’s Gujarat Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8. In July last year, WinZO raised $65 million in its Series C round, led by California-based Griffin Gaming Partners, a global gaming fund.
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WinZO has signed multiple partnerships with mass value properties in order to enhance its reach among the young audience. Before announcing the signing of Dhoni, WinZO had announced bringing onboard YouTube influencers CarryMinati and Bhuvan Bam as the brand’s digital brand ambassadors. In addition, the company also announced its association as the sports brand partner with the movie ‘83.’
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As per the company, the appointment of MS Dhoni as the face of the brand will create awareness and engagement in the country’s social gaming community and pave the way for establishing social/interactive gaming. “Together with MS Dhoni we aspire to take social gaming to the masses of this country cutting across age and gender,” Paavan Nanda, co-founder, WinZO said.
“I am partnering with the team at WinZO in their growth journey to disseminate this attitude of winning across the country. Being an avid gamer myself, I connect with the vision of the company and will be associating with the leaders of this growing industry,” Mahendra Singh Dhoni, said in a press statement.