Vernacular gaming platform WinZO has partnered with Future Group-owned, Bengal Warriors and, Adani Group’s Gujarat Giants for the Vivo Pro Kabaddi League’s (PKL) Season 8. Vivo PKL is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL).
The gaming coming will be the new principal sponsor of the two teams. Focusing on developing a culturally relevant sporting ecosystem, WinZO said it sees this sponsorship as organic and supporting local talent which promotes ‘Bharat ka Khel-Kabaddi’.
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“Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us. We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India,” Paavan Nanda, co-founder and chief executive officer (CEO), WinZO was quoted saying.
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Sandip Tarkas, CEO, Bengal Warriors said the game Kabaddi has really found its rightful place as the largest sports league in India. “Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association we are sure Kabaddi will make a BIG splash in the online games space as well,” he added.
Having raised $65 million in a Series C funding round in September 2021, the gaming company is on a partnership spree. A few weeks earlier, WinZO announced a partnership with Asphalt developer Gameloft. The gaming company also partnered with Kalaari Capital to launch an investment initiative Gaming Lab to encourage and support the gaming ecosystem in the country. The Gaming Lab will invest up to $1 million in each of the investee companies across all forms of interactive apps in India. In September, the company launched a standalone game developer fund with a corpus of $20 million.