Triller teams up with Irony Esports and GamerzArena, joins ‘Free Fire’ Christmas League as the LIVE entertainment partner

AI-powered global platform Triller has announced their partnership with Irony Esports, a community-first esports platform and GamerzArena, India’s leading esports tournament platform. This partnership comes forth as Triller joins the Free Fire Christmas League as the live entertainment partner. The mobile esports tournament that began on 28 December has 1096 teams competing for cash prizes worth Rs one lakh. 

Free Fire is a great example of the hugely popular mobile esports genre called ‘battle royale’, where a group of players are dropped from a plane across a large map and must scavenge weapons and fight until only one winner remains. Over the past decade, this concept has become one of the most definitive trends in internet culture; not just as a dominant form in online gaming but also powering the meteoric success of screen hits such as The Hunger Games and Squid Game alongside video games such as Free Fire.

The unpredictable gameplay and the intensity and chaos of ‘few’ versus ‘many’ make for compelling content that is watched by Gen-Z and young millennials. Free Fire is also one of the highly-rated mobile games on the Play Store and the most-watched mobile esports title in India on YouTube LIVE. The Free Fire Christmas League will be live-streamed on ESports Wala Youtube, and Triller TV live. The live broadcast of the tournament will also be featuring performances by famous Triller artists and creators. 

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Talking about the partnership, Triller India VP strategy and operations Rohan Tyagi said, “We are thrilled to be associated with Free Fire for this exciting league this holiday season. Esports has shown tremendous potential and gained a massive following both in India and on a global level. Our partnership with Irony Esports and GamerzArena strengthens our vision of providing a global platform to creators in the online gaming space to reach their prime mobile-first target audiences in Southeast Asian countries, especially, India.”

Irony Esports founder and CEO Tushaar Garg said, “Our partnership with Triller starts a new chapter for esports entertainment experiences in India. The Free Fire Christmas Leagues provides Triller with an opportunity to collaborate with everyday gamers, esports athletes, and gaming influencers to create new content to reach a large, segmented, highly engaged but notoriously hard to reach gen z audience.”

“We are extremely excited to have such a tremendous partner in Triller. Together in this partnership, we are providing an amazing opportunity for amateurs to get involved in esports at a very large and competitive level. This is the tip of the iceberg and we are certain that Triller will help grow the esports space in India, massively.” said Alpha Esports Tech Inc., GamerzArena CEO Brian Wilneff.

The Free Fire Christmas League will take place in four phases commencing on 28 December. In the first phase i.e. open qualifiers, 1000 teams will compete in four eliminating rounds and the top four teams will qualify for the grand finals. In the second and third phases i.e. esports invitational phase and YouTubers invitation phase, 48 teams each will compete in two eliminating rounds. The top four teams from each phase again will qualify for the grand finals that will be held from 10 to12 January 2022.