The trend of real money gaming platforms onboarding celebrities is in full swing. South actor Shaam is the latest in the gnarly list of celebrities endorsing online gaming platforms as brand ambassadors.

Recently Pacific Gaming has announced its brand association with south actor Shaam, to be the face of its recent ad campaign. The yet-to-be-launched brand’s media campaign reaffirms its philosophy behind their games – “You can’t cheat and you can’t be cheated!”

The campaign emphasizes the positives of card games played online and highlights the importance of skill, simplicity, safety, and choice of players.

The brand campaign is all set to feature Shaam in a mahoosive way and it will be aimed at consumers across Tamil Nadu and Kerala. Apart from physical and billboard advertisements, the campaign will also be seen across various digital platforms.

Earlier in the month, BalleBaazi.com roped in former cricketer Zaheer Khan as its brand ambassador. The Padma Shri & Arjuna award recipient will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports.