In an effort to facilitate and aggregate social networking among the ever-expanding community of Indian and global gamers, gaming professionals, content creators, and gaming organizations as well as for the brands which are looking to invest in gaming, Qlan’s public beta is all set to be launched in the fourth week of October.
India’s gaming sector has picked up tremendously since the outbreak of COVID-19. Lockdown measures that necessitated stay-at-home and isolation led people to rely on online entertainment, especially online games for recreation. In India, the gaming industry grew at a CAGR of 21%, during the lockdown.
The industry has seen growth in revenue, users as well as usage. The average time spent on mobile phones increased from 151 minutes before lockdown to 218 minutes during the lockdown, according to BARC & Nielsen report.
Through this one-stop platform, the focus will be on changing the way key stakeholders in the gaming and esports community meet, compete, and get discovered.
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Qlan is designed to solve the grass-root issues in the gaming community. This genre-specific platform will allow gamers to make verified connections with other gamers, support creators to grow and monetize their content, help gaming organizations reach out to a targeted audience, and enable professionals to seek job and career opportunities, all within a single ecosystem.
The dedicated social networking app for gamers will also enable the esports, gaming communities, and brands to seamlessly connect with each other and facilitate the creation of an industry-complementing gaming ecosystem.
“At Qlan we dedicated several months on research and surveyed over 5,000 gamers to garner insights to better understand their problems. This is what encouraged us to build a dedicated platform for the gaming and esports community. Gamers communicate differently, they need to showcase themselves on a purpose-driven platform, whether they’re looking to go pro with esports contracts and celebrity-style “partner” streaming agreements or just looking for their next gig as a gaming professional. Qlan is built with a focused vision on creating robust and sustainable gaming and esports ecosystem starting in India then world over,” said Sagar Nair, Co-Founder & CEO, Qlan.
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The app is a one-stop solution to:
- Create custom Solo, Squad & Org profiles
- Showcase gaming skills by syncing in-game statistics
- Access AI enabled gamer matchmaking for verified connections
- Share gaming & esports content with an option to monetize early
- Promote esports tournaments & IPs to a target audience
- Get recognized & discovered as an esports/gaming professional
While commenting on the app, Co-Founder & CBO, Navin Talreja, said, “We saw how the absence of a professional esports hub limits the overall growth of the gaming ecosystem. We reached out and spoke to 40+ gaming organizations in India to understand their pain points. The need for them to get access to and engage with a targeted audience is higher than ever, with the clutter across existing platforms. The barriers are immense for gaming content creators to monetize their work which is something Qlan will actively address. Gaming is much bigger than just going pro and Qlan will facilitate a place for gamers, creators, and orgs to bond over their passion for gaming and bolster their universes. “
Qlan aims to become the most trusted and secured platform for the gaming and esports community in the coming days.