India’s biggest and most celebrated Poker Sports League Season 4 powered by FairPlay News, announces video-on-demand and OTT streaming service, owned by Viacom18, VOOTas their official streaming partner yet again for this season. This year’s league is in a Phygital format, and the streaming began from 29th March 2022.
Through this association, the viewers will get to enjoy the live streaming of the entire league on VOOT. Announcing the partnership, Mr. Pranav Bagai, CEO and Founder said, “We are thrilled to partner again this year with VOOT for our upcoming season. As our majority of the audience are tech-savvy and shifting towards OTT platforms to consume various modes of entertainment, partnering with VOOT for streaming was a prudent option. Through this association, we endeavor to provide our users with the finest experience of poker possible.”
This season, a special focus was given to upcoming qualifiers along with key pro-players, with high investment biddings and significant retainers which made this season more exciting. The season’s selection ceremony saw six teams representing six different Indian provinces, namely Delhi Czars, Deccan Aces, Goan Nuts, Gujarat Falcons, Mumbai Anchors, and Kolkata Kings. A total of 36 qualifiers, 12 pro-players are going to be a part of this season. In addition to these, it has 6 spots for women and 6 for substitutes.
Mr. Bagai further added, “Given the substantial shift in content consumption to digital platforms in India, and the dynamicity of the Indian online poker industry, we decided to reach a wider audience and encourage them to play in every season. Our partnership with VOOT will screen an exclusive behind-the scenes reality show "Poker Mantra" in addition to the live streaming of the league. PSL Season 4 has kickstarted from March 29th and will go on till April 13th with 6-7 matches every week all streaming virtually on Voot.
Deltin Royale and Adda 52 have been announced as venue partners and online partners respectively. The season finale will be hosted live on-ground from April 20th -24th 2022, the first time ever since the pandemic. Commenting on the association, Chanpreet Arora, Head - AVOD (Voot), Viacom18 Digital Ventures said, “At Voot, we strive to ink partnerships that add value to our platform, and we are thrilled to once again partner with Poker Sports League. Through this partnership, Voot’s appeal to the young audiences will create a strong fan base for Poker in India and will provide us with an opportunity to captivate poker enthusiasts and provide them with a rewarding experience.”
Poker is one of the most popular segments riding the digital India trend. The online poker industry is presently growing rapidly and has grown by 23% in 2022. This expansion was possible through the country's transaction ecosystem, powered by UPI which made it easier for huge audiences to adapt to online transactions, resulting in higher conversions of paying customers in the RMG industry.
Esports and real money gaming streaming are on the raise in recent times. Earlier this month, INOX Leisure, the Indian multiplex chain, has announced a tie-up with the Esports Federation of India (ESFI) to host and promote esports tournaments across the country, according to media reports. INOX has been named the official cinema partner for the ESFI. The multiplex operator will host viewing parties and esports events of EFSI at multiplexes in India. In October last year, INOX's rival PVR had entered into a similar pact with NODWIN Gaming to stream e-sports in cinemas.