Super-hit game Pokémon GO now ranked sixth among the mobile games, raking up a billion dollars plus revenue on the app store and Google Play, as per Sensor Tower. As per the report, Pokémon GOclocked $1.2 billion as revenue, making 2021 among its best years.
Launched in 2016, Pokémon GO became a phenomenon due to its nuanced and differentiated gameplay, adorable characters, and the various aspects like exploration, mobility, and community built-in. The game has crossed one billion downloads and spans across 150+ countries.
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2021 was a year of firsts at Niantic. At a global level, Niantic not only launched its Lightship initiative to partner prospective talent but the game also celebrated a special performance of Pokémon fan and Grammy award-winning artist, Ed Sheeran.
2021 was also a year for Niantic, Pokémon GO’s creator, of firming up its India plans. Besides launching India-specific social media pages on Facebook, Twitter and Instagram for the game, Niantic appointed a dedicated team in the country. At the same time, various India-inspired events (Festival of Colours & Festival of Lights) were also celebrated globally.
Through 2020 and 2021, India has ranked among one of the key growth markets for Pokémon GO.