Indian Gaming platform Games24x7 has launched a stirring ad campaign for the upcoming ICC T20 World Cup on its fantasy sports platform My11circle. The campaign titled “Game ke Deewane” featured cricketer-turned-commentator and president of Board of Control of Cricket in India (BCCI) Sourav Ganguly.
Speaking about the new campaign, Games24x7 co-founder and CEO Bhavin Pandya said, “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”
This campaign is the latest in a series of innovative campaigns by My11Circle, that has always celebrated the fervor of dedicated Indian cricket fans. The prime focus of the campaign is to commemorate the zeal of cricket fans across the nation. This idea exhibits through campaign language and messaging, ‘Dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘Game ke Deewane’.
ALSO READ: Zaheer Khan onboarded as brand ambassador by BalleBaazi.com
My11Circle brand ambassador Sourav Ganguly said, “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervor with which they follow their team and favorite cricketers have been the most important factor in exalting cricket to a national passion that unites our country. As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”
With a user base of over 25 million players, My11Circle is one of India’s top fantasy sports platforms and includes Sourav Ganguly, legendary batsman VVS Laxman, Indian Test team vice-captain Ajinkya Rahane, and Bollywood superstar Ranveer Singh amongst its brand ambassadors.
My11Circle vice president Saroj Panigrahi said, “We have a commitment to cricket fans across the country, and it is our constant endeavor to make them feel special through unique offerings every T20 season. We have been encouraged by the response to our previous campaigns, which is what motivates us to come out with a fresh promotion every season that is focused on allowing our participants to think, strategize, meticulously plan, and to test their skills.”