Games24x7, a leading online skill gaming company, has onboarded young cricketers Shubman Gill and Ruturaj Gaikwad as its new brand ambassadors for its My11Circle fantasy gaming platform. Both the cricketers will feature in multimedia campaigns by the company spanning across TV, digital and social media platforms.
My11Circle to act as principal sponsor of Lucknow IPL team
My11Circle is also the official title sponsor of the new IPL team Lucknow Super Giants. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey. My11Circle will reportedly pay INR 23 crore per season to Lucknow team which now stands as the second-highest offer among all franchises. The sponsorship amount is next to Chennai Super Kings but ahead of 5-time winner Mumbai Indians.
Games24X7 is backed by marquee investors like Tiger Global and The Raine Group and has raised about $34 million year-to-date of which the latest was a series B funding in 2021 of $18 million from Frederick Emmer Pollock, Jonathan Sawyer and eight others. It also has games like RummyCircle as part of its offerings. It competes with fantasy cricket apps like Dream11.
Bhavin Pandya, co-founder and CEO of Games24x7, said, “We are thrilled to welcome Shubman Gill and Ruturaj Gaikwad to the family. With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting line up. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion,” he said.
Gill made his entry in the Indian cricket side on the back of his run at ICC Under-19 World Cup in 2018. In the upcoming Indian Premier League season, Gill is being touted as a key player to watch out for and is signed up by the Gujarat Lions. Speaking about this engagement, Shubman Gill said, “I’m very excited to be a part of this.” Ruturaj Gaikwad is also winner of orange cap in the last edition.
Fantasy sports platforms have spent aggressively on promotions during the last few editions of IPL. Apart from unicorns Dream11 and Mobile Premier League (MPL), several emerging platforms have bought advertising space in prime slots during IPL 2020 and 2021. The real money gaming operators have made heavy marketing investments on IPL through TV and digital sponsorships. Deam11 acted as a title sponsor in the 2020 edition after Vivo pulled out for a year. Dream11 continues as one of the 5 official partners of IPL. My11Cirle is endorsed by former captain and BCCI president Sourav Ganguly.