Mobile Premier League (MPL), India's unicorn mobile eSports and skill gaming platforms, has onboarded the world's first anti-trafficking game called MISSING on its platform jointly with the NGO Missing Link Trust.
Launched in 2014 as MISSING Public Art Project to engage the public on the issue of sex trafficking, the NGO combines art and technology to create mass awareness in order to prevent sex trafficking.
MPL claims to have 90 million users across India and other global markets and aims to take the world's first anti-trafficking game to its large audience. MPL, which currently has 70 games on its platform, is consistently expanding its portfolio by adding games of different genres.
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The game, available in Marathi, Bengali, Malayalam, Kannada, Punjabi, Telugu, Gujarati, Maithili and Tamil, is targeted at a mature audience and provides the experience of the dark world of human trafficking and raises awareness about it.
MISSING, developed by the Missing Link Trust, is a multi-lingual interactive game designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world in which millions of girls are lost every year.
Data based on reports available with MISSING Link Trust suggests that two girls are trafficked in India every hour. Players assume the role of the missing person, making choices and assessing risks for themselves to find their way to the elusive freedom.
The MISSING game comes under the genre of 'Games for Change' by tackling the first 'P for Prevention' of the United Nation's four Ps against trafficking.
Commenting on the launch,Namratha Swamy, GM and India Head, MPL, said: "We are excited to onboard an innovative game like MISSING which aims to spread awareness and prevent sex trafficking. MPL has always been focused on getting innovative and skill-based games of different genres on its platforms to cater to a wider audience. We are confident that Missing Link Trust's innovative game and MPL's cutting edge technology will ensure greater reach and awareness about prevention of sex trafficking."
Leena Kejriwal, founder, Missing, said: "Our game is built to expose the players to the world of sex-trafficking. By putting the players at the feet of the victim it lets them experience a fraction of her plight and desperation to escape. This has proven to build empathy towards girls being sold and can make a bigger change. We strongly believe our innovation and MPL technology will amplify our greater goal of preventing sex trafficking."
According to reports, MPL has recently informed some existing and new potential investors that it plans to launch play-to-earn and NFT-based games later this year. The Bengaluru based company has recently forayed into Europe with the acquisition of Germany based Game Duell.