Krafton launches Game Responsibly campaign for BGMI
25th November 2021
KRAFTON, Inc., the South Korean video game developer launched a ‘Game Responsibly’ campaign for BGMI (BATTLEGROUNDS MOBILE INDIA). The campaign encourages gamers to take a pledge of taking care of themselves and their squad mates’ mental health as they play on the Battlegrounds. The campaign promotes safer and responsible gaming habits and aims to build awareness amongst players to cultivate safer and healthy gaming habits.
A video uploaded on the YouTube channel parents and tackles the core problem of continuous gaming in a light-hearted manner. The video highlights OTP authentication for all players under 18 years of age. The game now has break reminders for better game-life balance, gameplay limits, and daily spend limits for players to prevent overspending. The Korean company which recently launched PUBG: New State says that it has even sensitised in-game graphics to inculcate a healthy and responsible gaming culture. “We have reduced violence, bloodshed, and set parameters that keep the language in check.”
The second film will encourage players to occasionally “lookup” from the phone they’re always buried into. Overall, the films drive home the message of responsible gaming with BGMI’s safety features. “These films reinforce the significance of the campaign and will work with key gamers and partners to raise awareness,” the company said in a statement.
“We care deeply for our gamers, hence we acted. These changes have been made to ensure responsible gaming practices are adopted by gaming enthusiasts; especially minors. It also asserts the integrity and fairness of our business practices of putting the community first. Yes, we aim to offer the best entertainment and experiences to our gamers, but at the same time mental and physical health of our players remains one of our top priorities” said Wooyol Lim, Head of Battlegrounds Mobile Division at Krafton.
PUBG was banned in 2020 following the clashes between India and China on the Ladakh border. The game was relaunched as BGMI this year. The game soon claimed the top spot in download charts. In fact, the original game continued to be at the top even when the ban was in effect, according to data from App Annie. The popular battle royale game will be played as a medal event in the next edition of the Asian Games.