Gaming Technologies, a software platform provider for online gaming announced today that, through its partnership with PLBY Group, Inc. a leading pleasure and leisure lifestyle company and owner of Playboy, one of the most recognizable and iconic brands in the world, it has launched Playboy Rummy, a real-money, skill-based networking version of India’s popular thirteen-card game in India.
In July 2021 Gametech announced a partnership with Playboy to begin developing new Playboy-branded real-money, skill-based mobile games to cater to the rapidly growing base of online gamers in India.
To implement this initiative, Gametech is now partnering with Taj Network, one of India’s largest B2B Skills Games providers with a network of millions of online players, to offer Playboy-branded, online rummy games, positioning itself as one of the first companies to attach a well-known brand to real-money online games.
The Taj network includes many of today’s most popular brands with leading operators in the e-gaming industry. With the addition of Playboy Rummy, this platform becomes even more attractive to online gamers.
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Jason Drummond, Founder and CEO of Gametech, said: “The launch of Playboy Rummy in India marks a tremendous milestone for Gametech as we are now strategically positioned in one of the fastest growing online gaming markets with one of the most iconic global brands. By integrating Playboy Rummy into our gaming platform, we are incorporating a high-volume network game that taps tens of millions of players and can be easily scaled as we enter new markets. We look forward to building upon these popular, interactive games to further lead the fast-growing and high-demand gaming market in India.”
Reena Patel, COO of Consumer Products at Playboy, said: “India has long been an important market for Playboy and is home to one of the Playboy Clubs. We are delighted to partner with Gametech, one of today’s leading gaming platform operators. Playboy Rummy combines one of the most popular skill-based games in India with our iconic and globally recognized brand.”