Howzat, Junglee Games’ leading fantasy sports platform, has onboarded former Indian international cricketer Suresh Raina as brand ambassador.
One of the best middle-order batsmen to have played for Team India, Raina also plays for Chennai Super Kings in the IPL and is followed by millions on social media. Howzat is hoping to attract a huge number of cricket fans to the platform on the back of the cricketer’s appeal.
Raina is the latest Indian celebrity endorser and ambassador for Howzat, which also boasts of brand ambassadors like Yuvraj Singh and Irfan Pathan.
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Expressing his excitement about the association, Raina said: ”Howzat reminds me of the days when as a young boy in Muradnagar, I would earn rewards for winning local tournaments with my team, which made playing cricket more exciting and fun. It’s a wonderful app that lets me engage with fans from all over India who share my love for cricket. Creating teams on Howzat and challenging cricket lovers from across the country to a test of skills on a daily basis has become an obsession with me lately. I really love the app — it’s my favorite in the fantasy space. I say this as a user first, and now also as a proud brand ambassador.”
Bharat Bhatia, VP of Marketing at Junglee Games, commented on the big partnership: ”We’re super excited about Suresh Raina joining Howzat as one of our brand ambassadors. He has made a phenomenal contribution to Indian cricket over the years and is loved across the country for that. His endorsement of Howzat is going to catalyze our brand’s growth. Howzat is on a mission to deliver the most rewarding fantasy sports experience to sports lovers across the country. We’re happy to announce that from now on, cricket lovers can challenge the legendary cricketer in fantasy cricket contests on Howzat and win cash prizes by beating his teams.”
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India’s online fantasy sports industry is not just growing at a rapid pace but has also witnessed a flurry of activity in the last couple of months. Platforms are ramping up their offerings, curating marketing campaigns aimed at the masses, and constantly improving the product.
Baazi Games-owned BalleBaazi announced the launch of its one-of-a-kind ‘Player Intelligence’ feature developed in-house. The feature is a step towards game-changing innovation that will set new benchmarks in the fantasy cricket industry, the company hopes.
Taj Rummy, a skill-based online gaming platform from the house of Gridlogic Group, announced its foray into fantasy sports to cater to the fast-growing demand for fantasy gaming in India. Starting with the most popular fantasy gaming format in India, Cricket, Taj Rummy will gradually expand into other fantasy sports by year-end as well.
Social media giant Facebook is rolling out fantasy games that will be based on sports and TV series for all Android and iOS users. This feature will be first rolled out in the US and Canada later extending to other countries including India.
August also witnessed the launch of cryptocurrency fantasy gaming platform Rainmaker, which is now available on Google Play Store and iTunes. Rainmaker offers the same stock trading function, copying the functions of the real stock exchange in India.