Dream11, the fantasy sports platform, unveiled its new brand campaign #DreamBig ahead of the ICC Men’s T20 World Cup 2021. The new campaign encourages fans to dream big as that builds the foundation to achieve success along with talent, hard work, and self-belief. 

Conceptualized and executed by Tilt Brand Solutions and Rehab Films, the #DreamBig campaign films are all the more distinct and memorable, as they have brought to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan, it said in a press statement. 

Vikrant Mudaliar, chief marketing officer, Dream11, said, “Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue. #DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users.” 

One of the films elaborates on the origins of Rohit Sharma’s ‘45’ jersey, a lucky charm bestowed upon him by his mother. 

The classic sports hero worship story of idolizing a star and eventually rubbing shoulders with him on the same pedestal. Dhoni was in Rishabh Pant’s heart and mind, as an idol and as an inspiration, well before anyone knew about Rishabh or his talent.

A story of humble beginnings, Hardik Pandya knew his chances were bleak but he had a big heart. No amount of hardships could discourage him from his love for cricket. 

Jasprit Bumrah’s journey depicts the results of channeling raw talent and watching the results unfold. 

Elite sport is not about equals and competing at a level playing field. Shikhar Dhawan understood this early in life and challenged himself to go toe-to-toe with the biggest rivals around, honing his skills and learning from every success and defeat. 

As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 is touted to open new doorways of opportunities to millions of Indians to put their cricket smarts and skills to use and win big cash prizes along the way.