Innovation in the online gaming industry is now unmistakable given the need for brands to build a moat and competitive advantage. With the proliferation of smartphones, faster access to data, advanced technology, and the advent of digital payment applications, the Indian online gaming industry has seen a prominent rise in the number of users, revenue, and investments.
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Given the burgeoning ecosystem and the need to constantly improve offerings, BalleBaazi has announced the launch of its one-of-a-kind ‘Player Intelligence’ feature. Developed by the in-house technology team at BalleBaazi, this feature is a step towards game-changing innovation that will set new benchmarks in the fantasy cricket industry, the company hopes.
The industry-first Player Intelligence feature allows users to have access to a plethora of in-depth information such as venue-specific performance history, fantasy point break-up, players’ form, and batting position, alongside a specialization feature that detects the strength of an all-rounder.
In addition, it provides extensive insights on topics such as the performance history of players during a particular tournament and against an opponent, average fantasy points, and performance compared to other players.
The feature all in all is a thorough analysis of each player that enables the BalleBaazi community to make informed and strategic decisions while picking the players in their fantasy cricket team.
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Speaking about the launch of the new feature, BalleBaazi CEO Saurabh Chopra said, “From the very outset, our goal has been to provide the best sports gaming experience to our audience. We are extremely happy to share the latest upgrade to the BalleBaazi app with Player Intelligence. We are the first to introduce this analysis-heavy feature in the country that promises to take the player’s experience to the next level. This feature will certainly cater to both pro gamers and new gamers to strategically choose players with in-depth analysis, resulting in a seamless gaming experience. We’re optimistic that this innovative feature will set new benchmarks in the fantasy sports industry.”
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Adding on he said, “As a 100per cent indigenous online gaming organization, we aim to help our users be a pro player in the segment. With the launch of Player Intelligence, we take immense pride in educating our users on how to make a strong and effective fantasy team.”
Real Money Gaming is one segment of online gaming that is witnessing exponential growth in India. According to EY- All India Gaming Federation (AIGF) report ‘Online gaming in India – The GST conundrum’, online gamers in India are estimated to grow from 360 million in 2020 to 510 million in 2022 and is expected to reach $2 billion by 2023 in revenues.
Interestingly, an increasing number of players from tier 2 and beyond cities are adopting online gaming and the addition of fantasy gaming is expected to further bolster the adoption of online gaming into smaller cities while bringing more metro customers into the fold.